Average order value (AOV) is the average amount of money each customer spends on an order on your website. Understanding the average order value helps businesses decide their marketing and pricing strategies. By increasing this parameter, businesses can directly grow their revenue. It not only gives you a shortcut to be profitable but also helps […]

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CLICKS. Clicks are what most people think are the be-all and end-all while running ad campaigns online – the greater the clicks the more successful the campaign. But what most people fail to realise is that generating clicks is only half the work done. You can switch up the content and the ad creative and […]

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