5 Reasons to Hire a Marketing Expert for E-commerce
As an online eCommerce store owner you are more than aware of the gazillion products that have flooded the online market. No matter the product, users have more than many options to choose from. With such competition, basic strategies tend to fall flat and the only way to shine in all that online clutter is to adopt a fierce marketing strategy that seasoned experts can take care of for you.
It is important for any eCommerce store owner to set aside marketing budgets. One might think of handling their marketing efforts in-house but as mentioned before, all basic strategies fail or do not give you expected returns. All you get in return is money that you have needlessly burnt.
When you hire an agency that guarantees results, you are spending money, but also getting back measured results.
Let us highlight 5 points that will explain how you can actually save money by hiring an expert digital marketing agency:
1. In-depth Facebook Ads Knowledge
Facebook Business Manager allows users to run a variety of ads in a variety of formats to a variety of people. All this variety is mind boggling.
An expert can use all this data collected by Facebook to run ads to a specific and relevant audience from a database of billions of active users. They know how to target using demographics, interests, behaviors, and a lot more.
All this expertise will make sure you don’t burn your money on running ads to just about anyone. Moreover, your ads will be monitored every day to determine if budgets need to be changed or if any aspect of the ad needs to be tweaked.
2. Content Marketing Hacks and Ideas
For a lot of users, first impressions are the final impressions. And impressions are nothing but good design. A good agency will guide you through the design process and give you directions on what size works the best for a particular kind of ad that needs to be run.
They will also help you with blog content, infographics, videos that you need to deploy this content in the online world.
3. Detailed SEO knowledge
If you aren’t on the first 2 pages of google search results then you aren’t really on the online web. It is essential to rank well on google for your products to actually sell. The higher you rank the more traffic you get. For this purpose, an efficient eCommerce marketing agency will help you improve both your off-page and on-page SEO through keyword research, backlinks, site structure, and more.
4. PPC Expertise and Knowledge
Setting up an ad account, adding your card for payments, and setting up ads in only 1% of the job done. To really deep dive into the Facebook algorithm and not just understand but also make use of its features is a different ball game altogether.
An expert would know exactly how to set up, manage and execute your marketing campaigns by making use of these Facebook ad features. They would save you effort, time, and money- that you could otherwise allocate for business and product development. These experts have already handled hundreds of other eCommerce clients and know exactly how to achieve that perfect Return on Ad spends.
5. Marketing Strategy Experts
An eCommerce digital marketing agency is filled with creative and technical experts who make it a part of their job to sit at a table and brainstorm new ideas and tactics to help your business grow. Having dealt with so many businesses over multiple industries, they are overflowing with fresh perspectives and strategies to help your company stand out from competition.
To sum it up, hiring an ideal digital marketing agency will not only improve sales but also take away marketing responsibilities and allow you to focus on other aspects of your business.
There are many agencies in the market, but make sure you hire someone who has the skill set for eCommerce advertising. Have a look at our services page to learn more about how Arriba Labs helps eCommerce companies grow their business.