Growing Your Business During COVID-19

Companies across countries and industries are facing major obstacles due to COVID-19, a pandemic that has swept over the world like an invisible hand diminishing everything in its wake. In a short time businesses- whether big time or small time have suffered and some have been forced to shut down altogether. With almost all employees […]

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AOV matters! Here’s why…

Average order value (AOV) is the average amount of money each customer spends on an order on your website. Understanding the average order value helps businesses decide their marketing and pricing strategies. By increasing this parameter, businesses can directly grow their revenue. It not only gives you a shortcut to be profitable but also helps […]

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The Best PPC Hacks to Increase ROAS

CLICKS. Clicks are what most people think are the be-all and end-all while running ad campaigns online – the greater the clicks the more successful the campaign. But what most people fail to realise is that generating clicks is only half the work done. You can switch up the content and the ad creative and […]

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Facebook Guide for Beginners

Facebook Guide for Beginners Most marketers call Facebook the most lucrative and profitable marketing platform. Because of the popularity and the amount of time people spend scrolling through their Facebook feed, more and more brands seem to be aggressively marketing their products or services on it. With Facebook, come Facebook Ads manager. It is an […]

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