Outbound vs Inbound Marketing

If you’ve been around this e-commerce or digital marketing-related business for a while, then you have heard the terms outbound and inbound being used in conversations related to marketing and advertising. But what are they? These are the two core paths that a marketer takes to achieve the sales objective set for the brand. But […]

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Growing Your Business During COVID-19

Companies across countries and industries are facing major obstacles due to COVID-19, a pandemic that has swept over the world like an invisible hand diminishing everything in its wake. In a short time businesses- whether big time or small time have suffered and some have been forced to shut down altogether. With almost all employees […]

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AOV matters! Here’s why…

Average order value (AOV) is the average amount of money each customer spends on an order on your website. Understanding the average order value helps businesses decide their marketing and pricing strategies. By increasing this parameter, businesses can directly grow their revenue. It not only gives you a shortcut to be profitable but also helps […]

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The Best PPC Hacks to Increase ROAS

CLICKS. Clicks are what most people think are the be-all and end-all while running ad campaigns online – the greater the clicks the more successful the campaign. But what most people fail to realise is that generating clicks is only half the work done. You can switch up the content and the ad creative and […]

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