Outbound vs Inbound Marketing

If you’ve been around this e-commerce or digital marketing-related business for a while, then you have heard the terms outbound and inbound being used in conversations related to marketing and advertising. But what are they? These are the two core paths that a marketer takes to achieve the sales objective set for the brand. But […]

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How to Make Your Insta Ad Stories Shine

Whatever stage of growth your business is in – Instagram is an important selling platform for you. As the Instagram feed gets more and more populated with content, viewers has been scrolling down to view posts less and tapping to the right to view stories more. It has been observed that 1 out of 4 […]

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